Services Provided: Digital Marketing, Performance Marketing and SEO
Price Points:
Digital Marketing 360 Suite: INR 80,000 per month
Objective
Goal: Generate highly qualified appointments of Plastic surgeons, Dermatologists and Hair/Skin Clinics.
Target Audience: Men & Women | 34 to 60+ | Doctors, Surgeons, Specialists
Challenges
Initial Pain Points:
No Funnel System
No Automations
No Content Strategy
No Marketing Strategy
Competitive Landscape:
The competition in this space is fierce.
There are 100s of high performing agencies, but our strategy of niching down to high paying clusters of Plastic surgeons, Dermatologists and Hair/Skin Clinics worked like a charm.
We positioned Xperno as a premium service provider and an expert in this segment (marketing for doctors).
We were able to breakdown a proven revenue model and outperform it by 300% in just 2 months
Approach
Research & Analysis:
We use an approach which is primarily based on the “Impossible to fail” concept
We do an in-depth research and a deep-dive into existing marketing frameworks of competitors who are making as much as the client’s desired revenue
We figure out the platforms, audience sources, audience persona, demographics along with exact funnel, structure and positioning used
We create a complete roadmap of what needs to be done step by step in order to reach the outcome and craft a strategy and implementation timeline for the same.
Platform Selection: Meta (70% Instagram and 30% Facebook) [Mainly because the primary target audience spends over 75% of their on-screen time on these platforms]
Campaign Setup: Lead Generation Conversion Campaigns. Mainly CBO campaigns with multiple ad sets targeting different audience clusters
Engagement Model:
1-on-1 Strategy Calls
Implementation
Ad Creatives:
Static Image Ads
Carousel Ads
Dynamic Catalog Ads
Targeting:
Country: India
Gender: Women & Men
Interests: Medical and Health based interests and we targeted the clusters directly based on profession
Advanced Layering: Lookalike Audiences (3% of engaged audiences)
Optimization:
Manual Bid Caps for Consistent CPLs
Image Ads with different messaging (Reels and 1:1)
Results
Key Metrics:
Avg CPL: INR 450
Ad Spend: INR 37,350/-
Performance Highlights:
Number of Clients On-boarded: 8+
Ticket Size: 70,000
Revenue Generated: INR 5,60,000
Avg RoAS: 13.1x
Duration: 90 days
Client Feedback:
The client was stuck with junk leads for over 8 months and had bad experiences with past agencies.
They couldn’t get highly qualified people into meetings and couldn’t position themselves as market leaders.
The client was thrilled with the results we achieved and has retained our services to date.
Leads Generated and Ad Campaign Screenshot
Conclusion
Summary of Success:
Xperno, a digital marketing agency for doctors, successfully generated highly qualified appointments for plastic surgeons, dermatologists, and hair/skin clinics by addressing initial pain points like lack of funnel systems and content strategies.
They used an in-depth research approach, primarily leveraging Meta platforms (Instagram and Facebook), and implemented targeted lead generation campaigns.
The results included an average CPL of INR 450, ad spend of INR 37,350, revenue of INR 5,60,000, and an average RoAS of 13.1x over 90 days.
The client, previously struggling with unqualified leads, was highly satisfied and retained Xperno’s services.
