Food Scale Case Study (8.7L in 1 Day)

Client Overview

  • Industry and Niche: Business & Marketing Coach for Food Businesses
  • Services Provided: Business & Marketing Consultation
  • Price Points:
    • Front-end low ticket digital products: INR 3000
    • High Ticket Coaching Program: INR 50,000

Objective

  • Goal: Boost front-end sales on auto-pilot, Launch HT event to minimum 50-60 members.
  • Target Audience: Men & Women | 28 to 48 | Cloud kitchen owners, Restaurant Owners, Food Businesses

Challenges

  • Initial Pain Points:
    • No Funnel System
    • No Automations
    • No Content Strategy
    • No Marketing Strategy

  • Competitive Landscape:
    • Rapidly evolving food delivery landscape requiring constant adaptation of strategies
    • Price sensitivity among small and medium-sized restaurant owners
    • Increasing competition from digital marketing agencies

Implementation

  • Ad Creatives:

    • Static Image Ads
    • Carousel Ads
    • Dynamic Catalog Ads
    • Video & Reel Ads

  • Targeting:

    • Country: India
    • Gender: Men & Women | 32 to 48 | Restaurant Owners, Cafe Owners, Cloud Kitchen Owners | Tier 1 Cities
    • Interests: Kitchen hacks, Entrepreneurship, Shark Tank, Wealth Creation
    • Advanced Layering: Lookalike Audiences (4% of TOFU Purchasers)

  • Optimization:

    • Manual Bid Cap Strategy for Cost Control and Aggressive Scaling

Results

  • Key Metrics:
    • For Low Ticket (INR 2000)
      • CPP: Rs. 480
      • Total Sales: 174
      • Ad Spend: Rs. 83,520
      • Revenue: Rs. 5,22,000 (LT) + Rs. 8,70,000 (HT)
      • Avg RoAS: 16.6x
      • Period: 4 Months
  • Performance Highlights:
    • Number of Clients On-boarded: 174
    • Ad Spend: INR 83,520

Frontend LT + HT Sales Screenshots 

  • Client Feedback:
    • The client was doing 1-1 sales and consultation, they were unable to scale.
    • The client was more than thrilled with the results we’ve attained and they have retained our services till date

Conclusion

  • Summary of Success:
    • Successfully implemented automated sales funnel generating 16.6x ROAS over 4 months
    • Generated combined revenue of INR 13.92L (5.22L from low-ticket + 8.7L from high-ticket sales)
    • Onboarded 174 clients with efficient cost per purchase of INR 480
    • Achieved sustainable scaling through manual bid cap strategy and targeted advertising
    • Transformed client’s business from 1-1 consultations to scalable automated system

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