Client Overview
- Industry and Niche: Digital Marketing For Doctors
- Services Provided: Digital Marketing, Performance Marketing and SEO
- Price Points:
- Digital Marketing 360 Suite: INR 80,000 per month
Objective
- Goal: Generate highly qualified appointments of Plastic surgeons, Dermatologists and Hair/Skin Clinics.
- Target Audience: Men & Women | 34 to 60+ | Doctors, Surgeons, Specialists
Challenges
- Initial Pain Points:
- No Funnel System
- No Automations
- No Content Strategy
- No Marketing Strategy
- Competitive Landscape:
- The competition in this space is fierce.
- There are 100s of high performing agencies, but our strategy of niching down to high paying clusters of Plastic surgeons, Dermatologists and Hair/Skin Clinics worked like a charm.
- We positioned Xperno as a premium service provider and an expert in this segment (marketing for doctors).
- We were able to breakdown a proven revenue model and outperform it by 300% in just 2 months
Approach
- Research & Analysis:
- We use an approach which is primarily based on the “Impossible to fail” concept
- We do an in-depth research and a deep-dive into existing marketing frameworks of competitors who are making as much as the client’s desired revenue
- We figure out the platforms, audience sources, audience persona, demographics along with exact funnel, structure and positioning used
- We create a complete roadmap of what needs to be done step by step in order to reach the outcome and craft a strategy and implementation timeline for the same.
- Platform Selection: Meta (70% Instagram and 30% Facebook) [Mainly because the primary target audience spends over 75% of their on-screen time on these platforms]
- Campaign Setup: Lead Generation Conversion Campaigns. Mainly CBO campaigns with multiple ad sets targeting different audience clusters
- Engagement Model:
- 1-on-1 Strategy Calls
Implementation
- Ad Creatives:
- Static Image Ads
- Carousel Ads
- Dynamic Catalog Ads
- Targeting:
- Country: India
- Gender: Women & Men
- Interests: Medical and Health based interests and we targeted the clusters directly based on profession
- Advanced Layering: Lookalike Audiences (3% of engaged audiences)
- Optimization:
- Manual Bid Caps for Consistent CPLs
- Image Ads with different messaging (Reels and 1:1)
Results
Key Metrics:
- Avg CPL: INR 450
- Ad Spend: INR 37,350/-
Performance Highlights:
- Number of Clients On-boarded: 8+
- Ticket Size: 70,000
- Revenue Generated: INR 5,60,000
- Avg RoAS: 13.1x
- Duration: 90 days
Client Feedback:
- The client was stuck with junk leads for over 8 months and had bad experiences with past agencies.
- They couldn’t get highly qualified people into meetings and couldn’t position themselves as market leaders.
- The client was thrilled with the results we achieved and has retained our services to date.
Leads Generated and Ad Campaign Screenshot
Conclusion
- Summary of Success:
- Xperno, a digital marketing agency for doctors, successfully generated highly qualified appointments for plastic surgeons, dermatologists, and hair/skin clinics by addressing initial pain points like lack of funnel systems and content strategies.
- They used an in-depth research approach, primarily leveraging Meta platforms (Instagram and Facebook), and implemented targeted lead generation campaigns.
- The results included an average CPL of INR 450, ad spend of INR 37,350, revenue of INR 5,60,000, and an average RoAS of 13.1x over 90 days.
- The client, previously struggling with unqualified leads, was highly satisfied and retained Xperno’s services.