Restaura Rise – Tanima Dey Case Study
Client Overview
- Industry and Niche: F&B Business Growth
- Services Provided: Business Consultation for Scaling on Food Aggregator Platforms like Swiggy & Zomato
- Price Points:
- Front-end low ticket course: INR 3000
- High Ticket consultation: INR 40,000
Objective
- Goal: Boost front-end sales, generate leads for 1-on-1 calls.
- Target Audience: Men & Women | 32 to 48 | Restaurant Owners, Cafe Owners, Cloud Kitchen Owners | Tier 1 Cities
Challenges
- Initial Pain Points:
- No Funnel System
- No Automations
- No Content Strategy
- No Marketing Strategy
- Competitive Landscape:
- Rapidly evolving food delivery landscape requiring constant adaptation of strategies
- Price sensitivity among small and medium-sized restaurant owners
- Increasing competition from digital marketing agencies
Approach
- Research & Analysis:
- We use an approach which is primarily based on the “Impossible to fail” concept
- We do an in-depth research and a deep-dive into existing marketing frameworks of competitors who are making as much as the client’s desired revenue
- We figure out the platforms, audience sources, audience persona, demographics along with exact funnel, structure and positioning used
- We create a complete roadmap of what needs to be done step by step in order to reach the outcome and craft a strategy and implementation timeline for the same.
- Platform Selection: Meta (70% Instagram and 30% Facebook) [Mainly because the primary target audience spends over 75% of their on-screen time on these platforms]
- Campaign Setup: Multiple campaigns with a mix of Lead Generation and Direct Purchase Campaigns. Mainly CBO campaigns with multiple ad sets targeting different audience clusters
- Engagement Model:
- Direct Recorded Courses
- 1-on-1 Calls
Implementation
Ad Creatives:
- Static Image Ads
- Carousel Ads
Targeting:
- Country: India
- Gender: Men & Women | 32 to 48 | Restaurant Owners, Café Owners, Cloud Kitchen Owners | Tier 1 Cities
- Interests: Kitchen hacks, Entrepreneurship, Shark Tank, Wealth Creation
- Advanced Layering: Lookalike Audiences (4% of TOFU Purchasers)
Optimization:
- Manual Bid Cap Strategy for Aggressive Scaling
Results
- Key Metrics:
- For Low Ticket (INR 3000)
- CPP: Rs. 516
- Total Sales: 67
- Ad Spend: Rs. 13,644
- Revenue: Rs. 2,01,000 (Low Ticket) + Rs. 2,50,000 (High Ticket)
- Average RoAS: 33x
- Period: 3 Months
- For Low Ticket (INR 3000)
- Performance Highlights:
- Number of Clients On-boarded: 67 (Low Ticket) | 5 (High Ticket)
- Total Revenue: INR 4,51,000
Conclusion
- Summary of Success:
- Successfully implemented a comprehensive strategy that addressed the client’s pain points, resulting in significant revenue growth and client satisfaction
- Achieved an impressive 33x RoAS through a combination of low-ticket and high-ticket offerings, demonstrating the effectiveness of our multi-tiered approach
- Established a scalable and sustainable marketing framework that allowed the client to break through their previous revenue ceiling and continue growing their business