Food Scale Case Study (8.7L in 1 Day)
Client Overview
- Industry and Niche: Business & Marketing Coach for Food Businesses
- Services Provided: Business & Marketing Consultation
- Price Points:
- Front-end low ticket digital products: INR 3000
- High Ticket Coaching Program: INR 50,000
Objective
- Goal: Boost front-end sales on auto-pilot, Launch HT event to minimum 50-60 members.
- Target Audience: Men & Women | 28 to 48 | Cloud kitchen owners, Restaurant Owners, Food Businesses
Challenges
- Initial Pain Points:
- No Funnel System
- No Automations
- No Content Strategy
- No Marketing Strategy
- Competitive Landscape:
- Rapidly evolving food delivery landscape requiring constant adaptation of strategies
- Price sensitivity among small and medium-sized restaurant owners
- Increasing competition from digital marketing agencies
Implementation
Ad Creatives:
- Static Image Ads
- Carousel Ads
- Dynamic Catalog Ads
- Video & Reel Ads
Targeting:
- Country: India
- Gender: Men & Women | 32 to 48 | Restaurant Owners, Cafe Owners, Cloud Kitchen Owners | Tier 1 Cities
- Interests: Kitchen hacks, Entrepreneurship, Shark Tank, Wealth Creation
- Advanced Layering: Lookalike Audiences (4% of TOFU Purchasers)
Optimization:
- Manual Bid Cap Strategy for Cost Control and Aggressive Scaling
Results
- Key Metrics:
- For Low Ticket (INR 2000)
- CPP: Rs. 480
- Total Sales: 174
- Ad Spend: Rs. 83,520
- Revenue: Rs. 5,22,000 (LT) + Rs. 8,70,000 (HT)
- Avg RoAS: 16.6x
- Period: 4 Months
- For Low Ticket (INR 2000)
- Performance Highlights:
- Number of Clients On-boarded: 174
- Ad Spend: INR 83,520
Frontend LT + HT Sales Screenshots
- Client Feedback:
- The client was doing 1-1 sales and consultation, they were unable to scale.
- The client was more than thrilled with the results we’ve attained and they have retained our services till date
Conclusion
- Summary of Success:
- Successfully implemented automated sales funnel generating 16.6x ROAS over 4 months
- Generated combined revenue of INR 13.92L (5.22L from low-ticket + 8.7L from high-ticket sales)
- Onboarded 174 clients with efficient cost per purchase of INR 480
- Achieved sustainable scaling through manual bid cap strategy and targeted advertising
- Transformed client’s business from 1-1 consultations to scalable automated system