Damaru Yoga
Client Overview
- Industry and Niche: Yoga Coach
- Services Provided: Yoga Coaching – Train The Trainer (Become A Certified Yoga Instructor)
- Price Points:
- Front-end low ticket digital products: INR 999
- High Ticket Coaching Program: INR 1,65,000
Objective
- Goal: Boost front-end sales on auto-pilot, Launch HT event to minimum 50-60 members.
- Target Audience: Men & Women | 30 to 48 | Yoga, Active Lifestyle, Coaching
Challenges
- Initial Pain Points:
- No Funnel System
- No Automations
- No Content Strategy
- No Marketing Strategy
- Competitive Landscape:
- Rapidly evolving coaching landscape requiring constant adaptation of strategies
- Price sensitivity
- Increasing competition from other yoga training academies and train the trainers
Implementation
Ad Creatives:
- Static Image Ads
- Carousel Ads
- Dynamic Catalogue Ads
- Video & Reel Ads
Targeting:
- Country: India
- Gender: Men & Women | 30 to 48 | Yoga, Active Lifestyle, Coaching | Tier 1 Cities
- Interests: Fitness, Entrepreneurship, Wellness, Coaching
- Advanced Layering: Lookalike Audiences (4% of TOFU Purchasers)
Optimization:
- Manual Bid Cap Strategy for Cost Control and Aggressive Scaling
Results
- Key Metrics:
For Low Ticket (INR 999)
- CPP: Rs. 380
- Total Sales: 174
- Ad Spend: Rs. 66,120
- Revenue: Rs. 1,73,826
- LT RoAS: 2.6x
For High Ticket (INR 1,65,000)
- Total Closed: 9
- Revenue: Rs. 7,42,500 (50% advance collected)
Total Stats:
- Total Revenue: Rs. 9,16,326
- Total RoAS: 13.8x
- Period: 3 Months
Conclusion
- Summary of Success:
- The client was doing webinars and was unable to scale.
- Implemented a highly effective funnel system and marketing strategy, resulting in a significant increase in high-ticket sales, achieving a ROAS of 13.8x in a period of 3 months.
- Established a scalable and optimized campaign structure, enabling consistent sales growth.
- The client was more than thrilled with the results we’ve attained