Client Overview
- Industry and Niche: Business Coaching for Arts & Crafts
- Services Provided: DIY Courses and Business Consultation
- Price Points:
- Front-end low ticket digital products: INR 2000
- High Ticket Coaching Program: INR 50,000
Objective
- Goal: Boost front-end sales on auto-pilot, launch HT event within 6 – 8 weeks.
- Target Audience: Women | 28 to 55 | Mix of Homemakers and Working Professionals
Challenges
- Initial Pain Points:
- No Funnel System
- No Automations
- No Content Strategy
- No Marketing Strategy
- Competitive Landscape:
- Although it’s a niche segment, their primary competitor was a brand named ‘Alippo’. They had raised venture capital of $100k and in spite of having higher marketing spends, our strategies were able to out compete them on multiple fronts.
Implementation
Ad Creatives:
- Static Image Ads
- Carousel Ads
- Dynamic Catalog Ads
- Video & Reel Ads
Targeting:
- Country: India
- Gender: Women
- Interests: Skincare, Beauty, Magazines, Business, Passive Income
- Advanced Layering: Lookalike Audiences (3% of TOFU Purchasers)
Optimization:
- Manual Bid Cap Strategy for Cost Control and Aggressive Scaling
Results
- Key Metrics:
- For Low Ticket (INR 2000)
- CPP: Rs. 550 (avg)
- Total Sales: 11,764
- Ad Spend: Rs. 64,70,200
- Revenue: Rs. 2.3CR (LT) + Rs. 3.5CR (HT)
- Avg RoAS: 8.9x
- Period: 24 Months
- For Low Ticket (INR 2000)
- Performance Highlights:
- Number of Clients On-boarded: 11,764 (total)
- Ad Spend: INR 29,52,737 (1st year)
- Crossed INR 1.2CR in under 12 months (first year)
Conclusion
- Summary of Success:
- Achieved remarkable growth, scaling from 3 lakh/month to over 1.2CR in the first year
- Successfully implemented an optimized funnel and automation system, resulting in a 8.9x RoAS
- Outperformed well-funded competitors, establishing the client as a leader in their niche