Client Overview
- Industry and Niche: A Dubai-based agency who specialize in High Ticket Marketing and Lead Generation.
- Services Provided: Digital Marketing & Lead Generation For B2B
- Price Points:
- Funnel and Marketing: $6500
Objective
- Goal: Generate highly qualified appointments of business owners (high paying clusters).
- Target Audience: Men & Women | 28 to 54 | Business Owners, Founders, CEOs
Challenges
- Initial Pain Points:
- No Funnel System
- No Automations
- No Content Strategy
- No Marketing Strategy
- Competitive Landscape:
- Experiencing challenges with a ticket size of $2000**.** Heavy competition and saturation in US markets for Digital marketing.
Approach
- Research & Analysis:
- We use an approach which is primarily based on the “Impossible to fail” concept
- We do an in-depth research and a deep-dive into existing marketing frameworks of competitors who are making as much as the client’s desired revenue
- We figure out the platforms, audience sources, audience persona, demographics along with exact funnel, structure and positioning used
- We create a complete roadmap of what needs to be done step by step in order to reach the outcome and craft a strategy and implementation timeline for the same.
- Platform Selection: Meta (60% Instagram and 40% Facebook) [Mainly because the primary target audience spends over 80% of their on-screen time on these platforms]
- Campaign Setup: Lead Generation Conversion Campaigns. Mainly CBO campaigns with multiple ad sets targeting different audience clusters
- Engagement Model:
- 1-on-1 Strategy Calls
Implementation
- Ad Creatives:
- Static Image Ads
- Carousel Ads
- Targeting:
- Country: United States
- Gender: Women & Men
- Interests: Business magazines and VC/Investment based interests and we targeted the clusters directly based on profession and financial eligibility
- Advanced Layering: Lookalike Audiences (25% of engaged audiences)
- Optimization:
- Manual Bid Caps for Consistent CPLs
- Image Ads with different messaging (Reels and 1:1)
Results
Key Metrics:
- Avg CPL: $54
- Ad Spend: $17,023
Performance Highlights:
- Number of Clients On-boarded: 18
- Ticket Size: $6500
- Revenue Generated: $114,000
- Avg RoAS: 6.6x
- Duration: 90 days
Client Feedback:
- The client was stuck with junk leads for over 2 years and had no proper strategy or roadmap going forward.
- They couldn’t get highly qualified people into meetings and couldn’t position themselves as market leaders.
- The client was thrilled with the results we achieved and has retained our services to date.
- Leads Generated and Ad Campaign Screenshot
- Leads Generated:
Conclusion
- Summary of Success:
- Syncom Media, a Dubai-based agency specializing in high-ticket marketing and lead generation, aimed to generate highly qualified appointments for business owners.
- They faced challenges such as lack of a funnel system, automations, and a marketing strategy.
- Their approach involved in-depth research, platform selection (primarily Instagram and Facebook), and lead generation campaigns.
- The implementation included static image and carousel ads targeting specific demographics and interests.
- The campaign resulted in an average CPL of $54, an ad spend of $17,023, and generated $114,000 in revenue with an average RoAS of 6.6x over 90 days.
- The client was highly satisfied and retained their services.